Purposeful Relations founders Stuart Bruce and Tim Bailey are attending the AMEC Global Summit in Miami, Florida.
The theme of the 2023 AMEC Global Summit on Measurement and Evaluation is ‘Vanity to Value: Demonstrating the impact of comms’. The two full conference days will include keynote sessions, case studies and panel discussions, as well as networking receptions and events.
It is the world’s biggest event for communication and PR measurement and evaluation, providing a global showcase for the latest media intelligence and monitoring, data analytics and communications planning trends.
One of this year’s keynote speakers is Distinguished Professor Jim Macnamara, professor of public communication at the University of Technology Sydney.
“I’m looking forward to catching up with Jim again as I haven’t seen him since we had breakfast the last time, I was in Sydney in 2019 when we discussed ‘Beyond Post-Communication: Challenging Disinformation, Deception, and Manipulation’ which was the latest book he was writing at the time.”Stuart Bruce, PR Futurist and director, Purposeful Relations
Jim will talk about ‘Learnings from three years leading evaluation of WHO communication during COVID-19′. He will take the audience inside the evaluation team and strategy of the World Health Organization from declaration of COVID-19 as a global pandemic in early 2020 to 2023. The presentation will unpack the challenges; outline the multiple data sets available globally from basic to advanced; and describe the expanded’ MEL’ approach (measurement, evaluation and learning) that was implemented globally in 150 country offices across six regions and explains why it was successful.
The 2023 AMEC Global Summit on Measurement and Evaluation will take place in Miami, from 15 to 17 May.
“If you’re attending the summit and want to meet me or Stuart then please get in touch. We’ll be at the whole summit and networking events. We’re also going to be in Miami for a couple of days before and after and hope to get to a baseball match so let us know if you’d like to join us.”Tim Bailey, director, Purposeful Relations.
Photo by Elvis Vasquez.