There is a stark reality gap between how competent public relations and communications practitioners believe they are at using technology and how they are really using it. This is one of the findings of new research by Purposeful Relations and PRovoke Media that has just been published in the Global CommTech Report.
The global research reveals more than half (56%) of public relations and communications practitioners globally say they are extremely competent or competent in their use of communication technology. Almost half (41%) use spreadsheets for business-critical processes such as project management and 39% use spreadsheets for managing contacts.
Global CommTech Report key insights
The report includes 10 actionable insights that public relations and communications should implement to improve their use of communications technology.
The Global CommTech Report is supported by ICCO (International Communications Consultants Organisation), CIPR (Chartered Institute of Public Relations), AMEC (International Association for the Measurement and Evaluation of Communications,) WCFA (World Communications Forum Association), NewsWhip , Presspage and PRophet. The research was conducted by Stickybeak between December 2022 and March 2023, and surveyed 329 public relations and communications professionals from Africa, Asia-Pacific, Europe, the Middle East, North America and South America.