Purposeful Relations has partnered with PRovoke Media, ICCO, CIPR, AMEC and WCFA to conduct a global survey on how public relations, communications and corporate affairs professionals use and think about technology. The survey closes on Friday 24 February. Everyone who completes will be entered into a draw to win a pass to the PRovoke Global Summit.
“Please complete the survey now as it will help the PR and communication profession to understand the opportunities, and threats, posed by technology including everything from artificial intelligence to blockchain. It takes six to 10 minutes to complete and you can then enter the draw to win a pass to the PRovoke Global Summit.”
Stuart Bruce, PR Futurist, co-founder of Purposeful Relations
The support of PRovoke Media, the International Communications Consultants Organisation (ICCO), the Chartered Institute of Public Relations (CIPR), the International Association for the Measurement and Evaluation of Communication (AMEC) and the World Communications Forum Association (WCFA) in Davos means it is the most comprehensive global study of its kind.
The Purposeful Relations global CommTech survey is also supported by some of the PR and communications industry’s leading technology companies. We are running the survey on the chatbot research platform Stickybeak. Our other partners are predictive media monitoring platform NewsWhip, digital newsroom platform PressPage, and predictive AI driven PR platform PRophet.
You can complete the survey here. Thank you.
“Communication technology is fundamentally changing the public relations profession. Through the AIinPR Panel, the CIPR has led the way in researching the impact of artificial intelligence on public relations. This global research looks at the full range of communication technology including how it is changing as a result of AI. It is one of a number of research initiatives we are undertaking in this area just now and will help inform the learning, training and support that the CIPR provides to its members and further develop the profession.”
Professor Anne Gregory, CIPR Board, Professor Emeritus of Corporate Communication, University of Huddersfield
Consulting firm Burton-Taylor International published a report claiming the annual spend on PR “media intelligence solutions” was approximately $5.5 billion in 2021. This is just the tip of what the PR industry spends on technology, so it is critical to ensure this spend is invested effectively.
A summary of the results of the global communication technology survey will be published on PRovoke Media and the full report will be made freely available to help inform PR agencies, in-house communications teams and technology vendors on the priorities for investment in 2023.
