Purposeful Relations co-founder Stuart Bruce is delivering the Communication in the Metaverse master class in Dubai. The master class by PR Academy MENA is the first to offer such a course to communications and public relations professionals in the Middle East and North Africa.

The two-day master class takes a deep dive into how technology is disrupting communications and public relations. The master class will cover everything from the metaverse and augmented reality to artificial intelligence and how blockchain is far more than just cryptocurrencies.

The master class is on 21-22 November at the Al Bayan Newspaper Auditorium in Dubai.

Reem Maswadeh, head of communications and co-founder of The PR Academy MENA, said: “We have continuously strived to present our students and the region with the most advanced, contemporary knowledge to empower their skill sets and prepare them for the future. Stuart Bruce is an internationally recognised expert who is helping drive the digital transformation of public relations, presenting participants with the keys to navigating the metaverse in this fast-changing digital landscape. The PR Academy MENA is proud to be the first in the region to be offering a masterclass of this nature and calibre, and we look forward to equipping our students with the insight to explore this new communication dimension.

“The metaverse is presenting a shift in how we interact with technology via virtual reality or augmented reality. Stuart will cut through the hype to reveal how communication is changing and the technologies and professional practices they need to know to deliver successful government communications. He will address the evolution of technology, emerging technologies, AI ethics, and blockchain, among many other progressive subjects that are becoming necessary knowledge for young and established professionals.”

Visit the Communication in the Metaverse master class web page for more details and to book places.