Purposeful Relations is a global advisory and consultancy firm to improve the performance of communications teams and PR agencies.


Purposeful AI

You can’t afford to ignore the impact of AI on communications, public relations and corporate affairs. We help you to catch up and stay ahead. Contact us today.

Purposeful Measurement

Planning, measurement and evaluation is the most important communications discipline. Purposeful Relations creates bespoke planning and measurement frameworks to use insight and performance improvement to contribute to organisational objectives. We put data and analytics at the heart of public relations, communications and corporate affairs. 

Purposeful People 

Your people are your power. Purposeful Relations provides learning and development, training, coaching and mentoring for every aspect of public relations, communications and public affairs. We provide high-level personalised learning to leadership teams and a wide range of learning opportunities for every level of practitioner.  

Purposeful Technology

There are thousands of marketing and communication technology tools and services. Purposeful Relations provides expert advice on the choice, purchase and use of the most effective tools to improve the performance of your team. We help you to integrate your CommTech and MarTech stacks to streamline your workflow and processes.

Purposeful Performance 

Purposeful Performance uses our IP protected CommsTransform™ toolkit to audit your people, professional practices and technology to provide you with a digital transformation roadmap to improve your performance and ensure you are providing the maximum contribution to organisational objectives.  


The Global CommTech Report 2023 is an in-depth examination at how public relations and communications practitioners around the world think about and use communication technology.

The results are based on research from an online survey conducted between December 2022 and March 2023.

You do not need to provide your email address to read the full Global CommTech Report 2023. As the research is freely available, we simply ask that you please sign-up for the fortnightly PR Futurist newsletter to help you keep up to date on the latest developments about the future of public relations and communications. Thank you.

Purposeful Relations Global CommTech Report 2023 cover 1